Tuesday, December 1, 2009
HAPPY BIRTHDAY, PROMISES, PROMISES!!
It is reported that "Promises, Promises" opened on Broadway on this date in 1968. It was written by Hal David and Burt Bachrach and was, in my opinion, an attempt to bring the Broadway musical form into current popular style, just as "Hair" did, also.
The show is based on Billy Wilder's popular film, "The Apartment" and starred Jerry Orbach. The musical ran for 1,281 performances, earning $35,000 in profits each week of 1969. Dionne Warwick had a hit version of the title song. It also produced another top 10 hit "I'll Never Fall In Love Again".
It is being revived this season on Broadway and is to star Kristin Chenoweth and Sean Hayes. Why? (By the way, that is a rhetorical question which does NOT require and answer!) Ta.